Maccasio’s achievements extend beyond his music. His influence is evident in the growing number of young rappers from the North who cite him as an inspiration.
Despite his accomplishments, Maccasio has yet to achieve mainstream success on a national level. This can be attributed to several factors, including the geographical divide between the North and the South, which often limits exposure for Northern artists.
However, it is the subject of debate as another school of thought believes it is not a hindrance while another firmly believes in the limit of exposure, but is it a factor we leave that to you to decide.
Additionally, the highly competitive nature of the Ghanaian music industry now requires significant investment in promotion and marketing, which can be challenging for independent artists like rapper Maccasio, who finances everything by himself.
To remain relevant and compete with the new crop of musicians from the North, Maccasio must adapt to the evolving trends in the industry. This includes embracing new technologies, such as social media and streaming platforms, to reach a wider audience.
Don’t get it wrong the rapper’s usage of social media seems like a notice board or a fashion center where he exhibits his sense of fashion while dissing his rival, his inability to command the huge following he has on Facebook to translate into streams/views on his streaming portals and youtube mean the local champion tag remains relevant for him and appears to be enjoying it.
Collaborating with established A-listed artists can also help him break through into the mainstream market, yes he did that in the past but sustaining the fame and the opportunities it brings appears to have defeated him in every way, Shatta Wale, Mugeez of R2bees, Kofi Kinaata, etc just to mention few.
Furthermore, investing in high-quality music production and music videos is essential for creating a strong online presence. Rapper Maccasio has made significant strides in the Ghanaian music industry, particularly in the North.
However, he must strategically navigate the industry and adapt to changing trends to achieve the national recognition we all yawn for and not compete with the new wave of musicians. With his talent and determination, Maccasio has the potential to become a major force in Ghanaian music.
DM TV We Dey 4U. Stay For More Stories.
Writer | Bukari Ayuba published by Sulemana Ibrahim (Bhola Press)